Ghost Box is an independent, UK based record label. Their vision is to create a haunting, imaginary soundscape inspired by British TV soundtracks, 60's horror movies, vintage electronic music and English psychedelia.
I designed an alternate e-commerce site that focuses on improving their existing online shop.
Methods & Tools
UX & UI Design
I took on the challenge of redesigning the online shop of Ghost Box record company. It has been renewed a few months after I worked on the project. However, in my opinion, it still has its flaws.
I set out to modernize the website by simplifying the product categorization, improving navigation among categories, adding the needed filtering options and making it user-friendly.
Screenshot of the initial online shop.
The online shop targets people between the ages 20-50 who enjoy this alternative genre of vintage electronic music and enthusiasts of the British film and TV culture of the 60's - 70's. While they have a wide international following, the majority of their listeners are from London*.
Improve the virtual store experience
✓ Simplify the product categorization
✓ Improve navigation among categories
✓ Enable sorting options of the product lists
Set a system
✓ Design an icon system to distinguish between the product types
✓ Modernize the shop front
✓ Design it in a way that communicates with the target audience
From the sketch stage to the final shop front illustration
In order to give the online shop a clean look and get rid of the busyness of the shop front, I had to come up with a new type of a user flow which supports the renewed digital branding.
All the sound-related products are listed underneath the 'Audio' panel; such as vinyls, CDs, album downloads.
All the other miscellaneous products are listed underneath the 'Merchandise' panel; such a posters, t-shirts, stickers.
Instead of appearing in the shop front, the artist names are placed inside the 'Artists' category, accompanying the other two product filtering options.
Using a distinguished color scheme, I emphasized the new product categorization in a way that also connects with the site and brand's atmosphere.
Easier Filtering Options
allows a more user-friendly
experience for the versatile
Artist + About Links
takes you to the Ghost Box record label's official website.
filter bar moves up and becomes a sticky bar underneath
the menu bar.
scrolls down for the complete list view of the products
locates all the products
related to the key word
that's being searched.